Episode #
44
January 14, 2026

The Neuroscience of High Performance with Bret Freeman

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Episode Overview

Bret Freeman, MCC, FRSA, Master Facilitator, Keynote Speaker, and Executive Coach.

Bret is a business psychologist who specialises in applied neuroscience and works with senior leadership teams around the world to help improve cultural transformation.  He is passionate about using neuroscience to create lasting change in the lives of those he works with.

Bret is a Master Certified Coach through the International Coaching Federation, a Master NLP Coach through the American Board of Neurolinguistic Programming, teaches a variety of neuroscience for coaching programmes, and is a guest lecturer at Cranfield School of Management.

In this episode, Bret shares his three points on the neuroscience of high performance: 

  • Your Unique Brain
  • In the Zone
  • Make it Brain-Friendly

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Episode Resources

Episode Transcript

Episode Guest

Bret Freeman Three Points Podcast by People Playbook

Bret Freeman

Bret Freeman is a Business Psychologist who specialises in applied neuroscience and works with senior leadership teams across the globe to help improve cultural transformation. 

He is passionate about using neuroscience to create lasting change in the lives of those with whom he works.

Bret is a graduate of the Oxford Executive Leadership Programme and MIT Sloan University Neuroscience for Business programme.

He is a fellow of the Royal Society of the Arts, has previously served on the UK ICF board of directors as the Director of Thought Leadership, has delivered multiple TEDx talks and has served as a speaker coach at several TED events.

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