Hertz began more than 100 years ago in Chicago with a fleet of 12 Model T Ford cars. By the end of its first decade, the rental car business had expanded into a nationwide network. Today, Hertz serves millions of customers with a fleet of over half a million cars across more than 11,000 locations in 160 countries.
Over the past century, Hertz has focused on making it easy and convenient to rent a car, constantly advancing the industry with new ideas and smart innovations. But by 2021, Hertz realised it had to significantly adapt its payment tech stack to enable the easy, hassle-free payment experience its customers had come to expect.
Because Hertz has a global presence and multiple brands (including Dollar, Thrifty and Firefly, in addition to its flagship Hertz brand), it needed a unified commerce solution that would allow it to clearly recognise individual customers in both online and in-person touchpoints across locations and brands. Hertz wanted to ensure customers could check out easily and quickly, on all surfaces.
To create a consistently exceptional customer experience, Hertz needed a payment solution that could offer mobile optimisations and a variety of popular payment methods, such as Apple Pay, to help drive conversion and grow its online, prepaid volume. Additionally, the platform sought a solution that could easily adapt to future change, helping Hertz support new business models.